> ## Content Index > Fetch the complete content index at: https://entrepreneurplus.co.uk/llms.txt > Use this file to discover other available public pages before exploring further. # Laybuy - URL: https://entrepreneurplus.co.uk/graveyard/laybuy/ - Published: 2026-10-21T11:10:19.000Z - Updated: 2026-10-21T11:29:58.000Z - Description: UK arm of NZ buy-now-pay-later Laybuy; administration Jun 2024, now in creditors' voluntary liquidation - Author: Editorial Desk - Tags: #ep-grave ✝ Startup · Administration · 24 June 2024 UK arm of NZ buy-now-pay-later Laybuy; administration Jun 2024, now in creditors' voluntary liquidation Companies House [11156956](https://find-and-update.company-information.service.gov.uk/company/11156956?ref=entrepreneurplus.co.uk) · Liquidation How it ended Administration Ended 24 June 2024 Founded 2018 Sector Fintech Based in London Funding raised Undisclosed Last known website [laybuy.com](https://www.laybuy.com/?ref=entrepreneurplus.co.uk) Last checked 21 October 2026 ## What happened Laybuy Holdings (UK) Ltd was the London-based UK operating arm of Laybuy, the buy-now-pay-later provider founded in New Zealand in 2017 by Gary Rohloff, which let shoppers split purchases into six weekly instalments. The UK was its largest market, with active customers peaking at around 610,000 in March 2022 before falling to about 484,000\. The group listed on the ASX in 2020 but later delisted after its share price slumped, and between December 2023 and February 2024 suffered fraud and cyber attacks concentrated on the UK operation. After an emergency sale process failed, the New Zealand and Australian entities went into receivership on 17 June 2024 and the UK website was disabled. FTI Consulting's Samuel Ballinger, Christopher Bennett and Matthew Callaghan were appointed joint administrators of Laybuy Holdings (UK) Ltd and Laybuy (UK) Ltd on 24 June 2024\. Klarna bought only the New Zealand business in August 2024; the UK companies moved to creditors' voluntary liquidation in July 2026. ## Why - Demand fell away - Fraud / misconduct - Macro / market conditions ## What happened to the assets, customers and team UK customers were told to keep repaying existing instalments while no new transactions were accepted; the UK assets were excluded from Klarna's August 2024 purchase of the New Zealand business. Both UK companies remained in administration for two years, with insurance proceeds from the cyber attack shared with the UK administrators, before moving to creditors' voluntary liquidation in July 2026. ## Lessons A BNPL lender funded by wholesale debt is exposed on both sides when consumer spending softens and credit losses rise, and the fraud losses that hit the UK book in late 2023 removed what little margin remained. Operating a UK subsidiary of an overseas-listed parent also left UK customers and creditors in a separate, slower insolvency process from the one that sold the brand. ## Sources 1. [find-and-update.company-information.service.gov.uk](https://find-and-update.company-information.service.gov.uk/company/11156956?ref=entrepreneurplus.co.uk) 2. [find-and-update.company-information.service.gov.uk](https://find-and-update.company-information.service.gov.uk/company/11156956/filing-history?ref=entrepreneurplus.co.uk) 3. [fticonsulting.com](https://www.fticonsulting.com/uk/creditors-portal/laybuy-uk?ref=entrepreneurplus.co.uk) 4. [cityam.com](https://www.cityam.com/exclusive-klarna-swoops-in-to-buy-collapsed-rivals-assets/?ref=entrepreneurplus.co.uk) 5. [chrislynchmedia.com](https://www.chrislynchmedia.com/?p=44319&ref=entrepreneurplus.co.uk) 6. [mondaq.com](https://www.mondaq.com/uk/financial-services/1523988/collapse-of-buy-now-pay-later-firm-laybuy-and-the-regulatory-oversight-of-the-uks-bnpl-market?ref=entrepreneurplus.co.uk) ✓ Verified by EP+ Every Graveyard entry is checked against Companies House and the sources above, and re-checked periodically. Spotted an error or a company that has been rescued? [Tell us](mailto:info@entrepreneurplus.co.uk?subject=Graveyard%20correction%3A%20Laybuy). [← The Graveyard](https://entrepreneurplus.co.uk/graveyard/)