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# FirstPartyCapital
- URL: https://entrepreneurplus.co.uk/investors/firstpartycapital/
- Published: 2026-10-16T09:05:20.000Z
- Updated: 2026-10-16T09:05:19.000Z
- Description: Specialist investor in AI, data and outcomes-based technology for the marketing and advertising sector
- Author: Editorial Desk
- Tags: #ep-investor

![FirstPartyCapital logo](https://storage.ghost.io/c/05/a4/05a4a052-18ab-4836-8924-ec8b322c371c/content/images/2026/10/firstpartycapital-logo.png) 

Specialist investor in AI, data and outcomes-based technology for the marketing and advertising sector

- Venture capital
- London

Type

Venture capital

Based in

London

Stages

Pre-seed, Seed, Series A, Series B+

Sector focus

Marketing & Adtech

Cheque size

€100k–€1.5M

Fund size

Undisclosed

Website

[firstpartycapital.com](https://firstpartycapital.com/?ref=entrepreneurplus.co.uk)

FirstPartyCapital is a London venture investor specialising in marketing and advertising technology. Its thesis covers three themes: AI automation across the marketing stack, data as the core asset for optimisation and measurement, and outcomes-based technologies that deliver measurable results for advertisers.

The firm is led by managing partner Rich Ashton, who has led 18 investments from its first fund, and general partners Ciaran O'Kane and Kevin Flood, both with long careers in ad tech. An advisory group of industry figures, including MediaMath co-founder Erich Wasserman, supports its investment strategy.

## Team

- **Ciarán O'Kane**, General Partner [LinkedIn](https://www.linkedin.com/in/cpokane/?ref=entrepreneurplus.co.uk)

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