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# JamJar Investments
- URL: https://entrepreneurplus.co.uk/investors/jamjar-investments/
- Published: 2026-10-15T16:26:48.000Z
- Updated: 2026-10-15T16:26:48.000Z
- Description: Early-stage investor in European consumer brands across food, drink, wellness and lifestyle
- Author: Editorial Desk
- Tags: #ep-investor

![JamJar Investments logo](https://storage.ghost.io/c/05/a4/05a4a052-18ab-4836-8924-ec8b322c371c/content/images/2026/10/jamjar-investments-logo.png) 

Early-stage investor in European consumer brands across food, drink, wellness and lifestyle

- Venture capital
- London

Type

Venture capital

Based in

London

Stages

Pre-seed, Seed, Series A, Series B+, Growth

Sector focus

Fintech, Insurtech

Cheque size

€1.5M–€3M

Fund size

£100m

Founded

2013

Website

[jamjarinvestments.com](https://www.jamjarinvestments.com/?ref=entrepreneurplus.co.uk)

JamJar Investments was set up in 2013 by Innocent Drinks co-founders Richard Reed, Adam Balon and Jon Wright, and is based in west London. It backs early-stage consumer brands in Europe across food and drink, wellness, personal care, pets and lifestyle, including consumer technology.

It invests £0.5m to £5m per company, looking for products with strong consumer pull, early traction and the potential to reach a £250m-plus valuation. In 2022 it raised a fund of over £100m. Portfolio names include Deliveroo, Oatly, Wild, Tails and Runna.

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