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# The Craftory
- URL: https://entrepreneurplus.co.uk/investors/the-craftory/
- Published: 2026-10-15T17:46:33.000Z
- Updated: 2026-10-15T17:46:33.000Z
- Description: Purpose-driven consumer packaged goods brands with category-changing potential
- Author: Editorial Desk
- Tags: #ep-investor

Purpose-driven consumer packaged goods brands with category-changing potential

- Venture capital
- London

Type

Venture capital

Based in

London

Stages

Pre-seed, Seed, Series A, Series B+

Sector focus

Fintech, Consumer

Cheque size

Above €3M

Fund size

$550m

Website

[thecraftory.io](https://www.thecraftory.io/?ref=entrepreneurplus.co.uk)

The Craftory is a global investor in consumer packaged goods brands, concentrating on purpose-led challenger brands that aim to transform their categories. It positions itself as an alternative to traditional venture funds, building a portfolio of responsible CPG businesses and backing founders with social or environmental missions.

The firm is based in London and San Francisco, with its registered office in Jermyn Street, London. It describes itself as a $550m investor. It was founded by Elio Leoni-Sceti and Ernesto Schmitt.

## Team

- **Ernesto Schmitt**, Co-Founder [LinkedIn](https://www.linkedin.com/in/ernestoschmitt/?ref=entrepreneurplus.co.uk)
- **Elio Leoni Sceti**, Co-Founder & Chairman [LinkedIn](https://www.linkedin.com/in/elioleonisceti?ref=entrepreneurplus.co.uk)

[LinkedIn](https://www.linkedin.com/company/thecraftory/?ref=entrepreneurplus.co.uk) · [X (Twitter)](https://x.com/CraftoryBrands?ref=entrepreneurplus.co.uk)

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