> ## Content Index
> Fetch the complete content index at: https://entrepreneurplus.co.uk/llms.txt
> Use this file to discover other available public pages before exploring further.

# True
- URL: https://entrepreneurplus.co.uk/investors/true/
- Published: 2026-10-15T17:09:15.000Z
- Updated: 2026-10-15T17:09:15.000Z
- Description: Pre-seed and seed investor in consumer and retail technology, alongside private equity and advisory
- Author: Editorial Desk
- Tags: #ep-investor

![True logo](https://storage.ghost.io/c/05/a4/05a4a052-18ab-4836-8924-ec8b322c371c/content/images/2026/10/true-logo.webp) 

Pre-seed and seed investor in consumer and retail technology, alongside private equity and advisory

- Accelerator
- London

Type

Accelerator

Based in

London

Stages

Pre-seed, Seed, Series A, Series B+, Growth

Sector focus

Fintech, E-commerce & Retail, Consumer

Cheque size

€100k–€1.5M

Fund size

Undisclosed

Website

[true.global](https://www.true.global/?ref=entrepreneurplus.co.uk)

True is a London investment and advisory firm specialising in the consumer and retail sector. Its venture capital arm backs mission-driven founders building technology for consumer and retail markets, covering B2C models such as health, finance and education and B2B areas such as retail and supply chain. It invests mainly at pre-seed and seed in the UK and Europe.

The wider group also runs private equity funds writing £25m to £150m cheques, a public equities fund and an advisory practice serving large retailers. True is a certified B Corp. Recent venture holdings include Sava, Complir, Sapyen and Cambiotics.

## Team

- **Paul Cocker**, CEO and Co-founder [LinkedIn](https://www.linkedin.com/in/paul-cocker-29bb465a?ref=entrepreneurplus.co.uk)
- **Richard Sharpe**, Managing Director [LinkedIn](https://www.linkedin.com/in/richard-sharpe-63149b44?ref=entrepreneurplus.co.uk)
- **Mike Martin**, Managing Director [LinkedIn](https://www.linkedin.com/in/mikebmartin?ref=entrepreneurplus.co.uk)
- **Ejike Onuchukwu**, Managing Director [LinkedIn](https://www.linkedin.com/in/ejike-onuchukwu-6a607b7b?ref=entrepreneurplus.co.uk)

[LinkedIn](https://www.linkedin.com/company/truegloballive/?ref=entrepreneurplus.co.uk) · [X (Twitter)](https://x.com/truegloballive?ref=entrepreneurplus.co.uk)

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