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# VGC Partners
- URL: https://entrepreneurplus.co.uk/investors/vgc-partners/
- Published: 2026-10-15T16:40:06.000Z
- Updated: 2026-10-15T16:40:06.000Z
- Description: Early-stage private equity backing B2B companies in the attention economy: sport, content and marketing
- Author: Editorial Desk
- Tags: #ep-investor

![VGC Partners logo](https://storage.ghost.io/c/05/a4/05a4a052-18ab-4836-8924-ec8b322c371c/content/images/2026/10/vgc-partners-logo.png) 

Early-stage private equity backing B2B companies in the attention economy: sport, content and marketing

- Venture capital
- London

Type

Venture capital

Based in

London

Stages

Pre-seed, Seed, Series A, Series B+

Sector focus

Healthtech, E-commerce & Retail, Consumer, HR & Future of Work, Marketing & Adtech, Media & Gaming

Cheque size

€100k–€1.5M

Fund size

£50m+ (Fund II)

Founded

2011

Website

[vgcp.co.uk](https://www.vgcp.co.uk/?ref=entrepreneurplus.co.uk)

VGC Partners is a London-based investor, founded in 2011, that applies private equity discipline to early-stage companies in what it calls the attention economy, where human attention drives economic value. It backs B2B businesses across sports and entertainment, content and IP, and marketing services.

It is selective, making only a few investments a year, and its website cites cheques of £7m to £25m. Earlier portfolio companies include SuperAwesome and Kick Game, and its second fund closed at over £50m with British Business Bank support.

[LinkedIn](https://www.linkedin.com/company/vgcpartners/?ref=entrepreneurplus.co.uk)

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