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# Holiwise
- URL: https://entrepreneurplus.co.uk/startups/holiwise/
- Published: 2026-10-15T16:00:31.000Z
- Updated: 2026-10-15T16:00:31.000Z
- Description: AI-powered travel agency building personalised luxury trips with a members' concierge.
- Author: Editorial Desk
- Tags: #ep-startup

![Holiwise logo](https://storage.ghost.io/c/05/a4/05a4a052-18ab-4836-8924-ec8b322c371c/content/images/2026/10/holiwise-logo.svg) 

AI-powered travel agency building personalised luxury trips with a members' concierge.

- Travel & Hospitality
- Pre-seed
- London

Sector

Travel & Hospitality

Stage

Pre-seed

Based in

London

Founded

2023

Funding raised

€1.45M

Website

[holiwise.com](https://holiwise.com/?ref=entrepreneurplus.co.uk)

Holiwise is a London travel company that uses AI to build personalised trips, matching stays, flights and activities to a traveller's mood, budget and dates and packaging them for booking in one go. Premium members get access to member rates on more than a million stays and a dedicated travel concierge. The business is ATOL and ABTA protected and has integrated with suppliers including HBX Group and Amadeus. It was founded by a Swedish team with backgrounds in banking and technology, working between London and Stockholm, and raised a €1.45M pre-seed round in 2025.

## Team

- **Albin Eriksson Lippe**, Co-Founder & CEO [LinkedIn](https://www.linkedin.com/in/albinerikssonlippe/?ref=entrepreneurplus.co.uk)
- **Apurva Amin**, Co-Founder & CTO [LinkedIn](https://www.linkedin.com/in/aamin123/?ref=entrepreneurplus.co.uk)
- **Kristian Lexeklint**, Co-Founder & CFO [LinkedIn](https://www.linkedin.com/in/kristianlexeklint/?ref=entrepreneurplus.co.uk)

[LinkedIn](https://www.linkedin.com/company/holiwise/?ref=entrepreneurplus.co.uk)

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