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# Huel
- URL: https://entrepreneurplus.co.uk/startups/huel/
- Published: 2026-11-11T15:46:33.000Z
- Updated: 2026-11-11T15:46:33.000Z
- Description: Nutritionally complete food brand selling powders, ready-to-drink meals, bars and snacks worldwide.
- Author: Editorial Desk
- Tags: #ep-startup

Nutritionally complete food brand selling powders, ready-to-drink meals, bars and snacks worldwide.

- Consumer
- Series B+

Sector

Consumer

Stage

Series B+

Based in

Elsewhere in the UK

Founded

2015

Funding raised

Undisclosed

Website

[huel.com](https://huel.com/?ref=entrepreneurplus.co.uk)

Huel makes nutritionally complete, plant-based meals in powder, ready-to-drink, bar and hot-meal formats, sold direct to consumers online and through retail in the UK, US and Europe. Founded in 2015 by Julian Hearn with nutritionist James Collier, and based in Tring, Hertfordshire, the company is led by chief executive James McMaster. It reported revenue of $170 million for the year to July 2022, with half of sales outside the UK and the US its second-largest market, and says it has sold more than 270 million meals. In December 2022 Huel raised $24 million led by Highland Europe at a $560 million valuation, with Idris and Sabrina Elba among the investors.

## Team

- **Julian Hearn**, Founder
- **James Collier**, Co-founder
- **James McMaster**, Chief Executive Officer

## Backed by

- [![](https://storage.ghost.io/c/05/a4/05a4a052-18ab-4836-8924-ec8b322c371c/content/images/2026/10/highland-europe-logo.svg)Highland Europe](https://entrepreneurplus.co.uk/investors/highland-europe/)

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