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# LAYBL
- URL: https://entrepreneurplus.co.uk/startups/laybl/
- Published: 2026-10-15T16:01:09.000Z
- Updated: 2026-10-15T16:01:09.000Z
- Description: Insurtech building verified, time-stamped records of household contents for high-net-worth insurance.
- Author: Editorial Desk
- Tags: #ep-startup

![LAYBL logo](https://storage.ghost.io/c/05/a4/05a4a052-18ab-4836-8924-ec8b322c371c/content/images/2026/10/laybl-logo.png) 

Insurtech building verified, time-stamped records of household contents for high-net-worth insurance.

- Insurtech
- Remote / UK-wide

Sector

Insurtech

Stage

Undisclosed

Based in

Remote / UK-wide

Founded

2021

Funding raised

Undisclosed

Website

[laybl.app](https://laybl.app/?ref=entrepreneurplus.co.uk)

LAYBL is a UK insurtech that turns household photographs, receipts, valuations and identifying details into a structured, time-stamped record of what a client owns. Its first focus is high-net-worth home contents and private-client insurance, giving insurers, MGAs and brokers verified pre-loss data before a risk is written and making claims simpler for policyholders. Records are shared with an insurer only with the client's consent. LAYBL Ltd was incorporated in England in 2021 by founder Jen Wagner.

## Team

- **Jen Wagner**, Founder and CEO [LinkedIn](https://www.linkedin.com/in/jen-wagner-laybl/?ref=entrepreneurplus.co.uk)

[LinkedIn](https://www.linkedin.com/company/laybl/?ref=entrepreneurplus.co.uk)

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