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# Pickles
- URL: https://entrepreneurplus.co.uk/startups/pickles/
- Published: 2026-10-15T15:46:13.000Z
- Updated: 2026-10-15T15:46:13.000Z
- Description: Membership-based vet practice in London with unlimited consultations and an app.
- Author: Editorial Desk
- Tags: #ep-startup

![Pickles logo](https://storage.ghost.io/c/05/a4/05a4a052-18ab-4836-8924-ec8b322c371c/content/images/2026/10/pickles-logo.png) 

Membership-based vet practice in London with unlimited consultations and an app.

- Consumer
- London

Sector

Consumer

Stage

Undisclosed

Based in

London

Funding raised

Undisclosed

Website

[pickles.co](https://pickles.co/?ref=entrepreneurplus.co.uk)

Pickles is a London veterinary business built around an annual membership rather than per-visit fees. Members pay a yearly charge per pet that covers unlimited consultations, annual vaccinations and DNA testing, with discounted rates on surgery, dentistry and diagnostics. Its Fulham clinic includes an operating theatre, laboratory and separate cat ward, and owners use a dedicated mobile app to message vets, book appointments and view records. The company trades through Pet Care Collective Ltd and was started by a founder who wanted a better vet experience for both pet owners and veterinary staff.

## Team

- **Richard White**, Co-Founder & CEO [LinkedIn](https://www.linkedin.com/in/richardcharleswhite/?ref=entrepreneurplus.co.uk)

[LinkedIn](https://www.linkedin.com/company/picklesvet/?ref=entrepreneurplus.co.uk)

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