JamJar Investments
Early-stage investor in European consumer brands across food, drink, wellness and lifestyle
- Venture capital
- London
- Type
- Venture capital
- Based in
- London
- Stages
- Pre-seed, Seed, Series A, Series B+, Growth
- Sector focus
- Fintech, Insurtech
- Cheque size
- €1.5M–€3M
- Fund size
- £100m
- Founded
- 2013
- Website
- jamjarinvestments.com
JamJar Investments was set up in 2013 by Innocent Drinks co-founders Richard Reed, Adam Balon and Jon Wright, and is based in west London. It backs early-stage consumer brands in Europe across food and drink, wellness, personal care, pets and lifestyle, including consumer technology.
It invests £0.5m to £5m per company, looking for products with strong consumer pull, early traction and the potential to reach a £250m-plus valuation. In 2022 it raised a fund of over £100m. Portfolio names include Deliveroo, Oatly, Wild, Tails and Runna.
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