The Craftory
Purpose-driven consumer packaged goods brands with category-changing potential
- Venture capital
- London
- Type
- Venture capital
- Based in
- London
- Stages
- Pre-seed, Seed, Series A, Series B+
- Sector focus
- Fintech, Consumer
- Cheque size
- Above €3M
- Fund size
- $550m
- Website
- thecraftory.io
The Craftory is a global investor in consumer packaged goods brands, concentrating on purpose-led challenger brands that aim to transform their categories. It positions itself as an alternative to traditional venture funds, building a portfolio of responsible CPG businesses and backing founders with social or environmental missions.
The firm is based in London and San Francisco, with its registered office in Jermyn Street, London. It describes itself as a $550m investor. It was founded by Elio Leoni-Sceti and Ernesto Schmitt.
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