True
Pre-seed and seed investor in consumer and retail technology, alongside private equity and advisory
- Accelerator
- London
- Type
- Accelerator
- Based in
- London
- Stages
- Pre-seed, Seed, Series A, Series B+, Growth
- Sector focus
- Fintech, E-commerce & Retail, Consumer
- Cheque size
- €100k–€1.5M
- Fund size
- Undisclosed
- Website
- true.global
True is a London investment and advisory firm specialising in the consumer and retail sector. Its venture capital arm backs mission-driven founders building technology for consumer and retail markets, covering B2C models such as health, finance and education and B2B areas such as retail and supply chain. It invests mainly at pre-seed and seed in the UK and Europe.
The wider group also runs private equity funds writing £25m to £150m cheques, a public equities fund and an advisory practice serving large retailers. True is a certified B Corp. Recent venture holdings include Sava, Complir, Sapyen and Cambiotics.
Team
- Paul Cocker, CEO and Co-founder LinkedIn
- Richard Sharpe, Managing Director LinkedIn
- Mike Martin, Managing Director LinkedIn
- Ejike Onuchukwu, Managing Director LinkedIn
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