VGC Partners
Early-stage private equity backing B2B companies in the attention economy: sport, content and marketing
- Venture capital
- London
- Type
- Venture capital
- Based in
- London
- Stages
- Pre-seed, Seed, Series A, Series B+
- Sector focus
- Healthtech, E-commerce & Retail, Consumer, HR & Future of Work, Marketing & Adtech, Media & Gaming
- Cheque size
- €100k–€1.5M
- Fund size
- £50m+ (Fund II)
- Founded
- 2011
- Website
- vgcp.co.uk
VGC Partners is a London-based investor, founded in 2011, that applies private equity discipline to early-stage companies in what it calls the attention economy, where human attention drives economic value. It backs B2B businesses across sports and entertainment, content and IP, and marketing services.
It is selective, making only a few investments a year, and its website cites cheques of £7m to £25m. Earlier portfolio companies include SuperAwesome and Kick Game, and its second fund closed at over £50m with British Business Bank support.
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