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Happaning

Turns fan-shot event footage into multi-view, sponsor-ready content using its ViiVid technology.

  • Marketing & Adtech
  • London
Sector
Marketing & Adtech
Stage
Undisclosed
Based in
London
Founded
2019
Funding raised
$450,000

Happaning helps festivals, brands and cultural venues capture and use user-generated video from live audiences. Fans' clips are gathered and assembled into an immersive multi-view player built on the company's patented ViiVid technology, letting viewers switch between vantage points. Organisers can cut the material into campaign assets for ads and social channels, and use AI tools such as logo detection to show sponsors how activations performed. The London company was founded in 2019 by a former BAE Systems technologist.

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