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IMPOSSIBREW

Alcohol-free beer brewed with a proprietary blend of functional ingredients intended to help drinkers relax without alcohol

  • Food & Agritech
  • London
Sector
Food & Agritech
Stage
Undisclosed
Based in
London
Founded
2024
Funding raised
£3.06m

IMPOSSIBREW is a London-based drinks brand making non-alcoholic beer (under 0.5% ABV) aimed at people who want to cut back on alcohol while keeping the habit of an evening drink. Its beers include a proprietary ingredient mix called Social Blend, which the company describes as nootropic and designed to reproduce the relaxing, social feel of drinking.

The range includes a lager, a pale ale and limited editions such as a golden ale, sold online in boxes with UK delivery. The company says its beers start from 16 calories per 100ml, are vegan-friendly and low in carbohydrates, and that the lager is gluten-free. It reports that its lager and pale were named the UK's best non-alcoholic beers at the 2023 World Beer Awards.

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