Petals
AI-driven analytics platform that unifies business data and lets non-technical staff query and visualise it without a data team.
- AI & Data
- Cardiff
- Sector
- AI & Data
- Stage
- Undisclosed
- Based in
- Cardiff
- Founded
- 2024
- Funding raised
- Undisclosed
- Website
- trypetals.com
Petals is a data analytics product from Botanica that aims to stand in for an in-house data team. It extracts data from a company's existing tools through a large library of integrations, brings it together in one place and automatically learns how the different sources relate to one another, so that staff can see what is happening in the business as it happens.
The product is aimed at teams of mixed technical ability, including e-commerce businesses using platforms such as Shopify. A Studio interface lets users build visualisations such as sales by region or customer churn, alongside chat, drill-down and data dictionary features. The company is based in Cardiff and serves UK and US customers.
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