Kaya
Competitor ad intelligence platform showing what rivals run in their ads and the strategy behind them.
- Marketing & Adtech
- Seed
- London
- Sector
- Marketing & Adtech
- Stage
- Seed
- Based in
- London
- Founded
- 2021
- Funding raised
- Undisclosed
- Website
- usekaya.com
Kaya helps marketing teams research competitors' paid advertising. The platform gathers rivals' live ads across major channels and turns them into insights about messaging, targeting and creative strategy, replacing manual collection of screenshots and examples with a single view that teams can use to plan campaigns. The company began in 2021 as a technology-led growth marketing service for startups and has since moved to a self-serve intelligence product. Kaya went through Y Combinator's Summer 2021 batch and is incorporated as Kaya Technologies Ltd with a London address, although Y Combinator's directory lists Kuala Lumpur as its location.
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