Prefer
Software that tracks and improves how brands appear in answers from AI engines such as ChatGPT, Gemini and Perplexity
- Marketing & Adtech
- London
- Sector
- Marketing & Adtech
- Stage
- Undisclosed
- Based in
- London
- Founded
- 2025
- Funding raised
- Undisclosed
- Website
- tryprefer.com
Prefer is an answer engine optimisation (AEO) tool for companies that want to be recommended when customers ask AI assistants for product suggestions. It monitors how engines including ChatGPT, Gemini, Google AI Overviews and Perplexity answer questions in a given category, and ranks brands by their visibility in those answers.
The platform reports on AI visibility, source citations, brand sentiment, prompt coverage and gaps against competitors, and scores website content on freshness, structure and readability for AEO. Users can run a free visibility audit by entering a website address, with no signup required, and receive a report on how AI engines currently describe their brand.
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