Zedify (Outspoken Logistics)

Outspoken Logistics Ltd, trading as Zedify, grew out of a Cambridge cycle-courier business incorporated in 2015 and run by co-founder and chief executive Rob King. It operated electric cargo-bike delivery hubs in ten UK cities, a mix of company-run sites and franchises, carrying parcels for retailers and carriers who wanted zero-emission urban delivery. The company raised £5M in 2023 and a further £4M from the same investors in 2024 to scale its hubs and technology platform, and had just opened a Birmingham hub. Turnover did not triple as planned, a cashflow crisis followed, and no new funding could be found. Will Wright and Steve Absolom of Interpath were appointed joint administrators on 31 January 2025, seven hubs were shut and just over 100 staff were made redundant. The company moved from administration to dissolution in February 2026 and was dissolved on 4 May 2026.

Interpath administrators closed seven hubs and made just over 100 people redundant, keeping 38 staff at Cambridge and Edinburgh while seeking buyers for the e-bike fleet, brand and IP; the Bristol hub was a separate legal entity and kept trading and franchise hubs were unaffected. The company was dissolved in May 2026.

The company expanded to ten hubs on a plan that assumed revenue would triple; when volumes lagged, fixed hub costs consumed the £9M raised within two years. Low-margin last-mile delivery against cheaper gig-economy rivals left little room for a missed forecast.